Oh hey there, welcome to day 1. 

Today we’re going to look at our overarching strategy and goals, and understanding our target customer. 

Watch the video, then complete the activity and share your results in the facebook community! 

Day 1 Activity 

Your turn, let’s write clear descriptive goals for your instagram. 

• Who you want to attract?
• What you want them to know, think, feel or believe?
• What action do you want them to take when they come to your instagram?
• What are the brand values you want to communicate?