In this video we’re going to look at :

• What is marketing?
• Stages of brand awareness 
• Understanding the marketing funnel
• The marketing tactics you can use to grow your business or brand
  • Social Media 
  • Influencer Marketing 
  • Content Marketing 
  • Lead Magnets
  • Email Marketing 
  • SEO 
  • Pinterest
  • Ads & Retargetting
• How it all fits together - practical case studies of complete funnels for a cafe, gym, social media manager, travel blogger / influencer and even an inside look at IOC’s funnels.

Example Marketing Strategies

Cafe in Canggu 

1. Set up optimised social media profiles on Instagram, Facebook, Yelp, Urbanspoon, Google Places 
2. Start posting daily content on instagram and facebook 
3. Offer a 20% discount coupon if they sign up for your email newsletter on your website 
4. Send regular weekly emails with specials and events
5. Collaborate with local influencers and bloggers
6. Run a weekly ‘tag-a-friend’ giveaway on social media 
7. Create SEO optimised blog posts and share them to pinterest
8. Run in-store promotions like ‘free coffee with a fb review’ 

Local Gym or Personal Trainer

1. Set up optimised social media and local site profiles
2. Create story highlights with location, class times, promos etc. 
3. Start posting daily content on instagram and facebook, including mini-workouts, tips, customer success stories, 
4. Encourage members to use shared hashtags like #wanderlustgym, and re-post their photos to build community
5. Check-in or share a story for a free protein powder shot 
6. Offer free memberships to local fitness influencers
7. Have a live monthly Q&A with nutritionists, personal trainers etc.

Social Media Manager

1. Set up optimised social media and local site profiles
2. Start posting daily content on instagram and facebook, including tips and tricks, client projects, business inspiration, your story 
3. Create a lead magnet for clients like ‘DIY Small Business Social Media Workbook’ to capture emails 
4. Send follow up email sequence building trust and authority 
5. Offer one-on-one social media audits in fb groups
6. Write blog posts establishing your skills and sharing to relevant boards on pinterest
7. Attend industry and networking events, sharing BTS on your social media.  

Travel Blogger or Influencer

1. Post daily on instagram re-sharing to fb and using growth tactics
2. Spend one-two hours per day of organic engagement 
3. Set up a landing page with an email subscribe lead magnet
4. Email monthly with content from your social media
5. Cross-promote with other aligned influencers and brands to increase virality
6. Write SEO optimised blog posts and share to pinterest
7. Spend a few hours per week creating optimised pinterest boards 

Institute of Code

 

1. SEO optimised blog posts, pinterest, social media posts, giveaways and influencer marketing all drive traffic to the website
2. Content rich website shares all the benefits and social proof about the products 
3. Lead magnet freebies capture emails and build credibility
4. Automated email sequence is triggered for each freebie 
5. Ongoing social + blog content to keep them engaged
6. Retargeting ads to re-ignite attention 
7. Enrol in paid online courses >> Enrol in bootcamp
8. Go above and beyond for every student to maximise referrals.