Grow your blog & website traffic with Pinterest

Pinterest is one of the most valuable social networks when it comes to driving targeted, consistent traffic to your website and blog.

Quick stats 

• 325 million people use Pinterest every month. 

• High-income, educated people are twice as likely  to use Pinterest. 

• 40% of Pinterest users have a household income of $100k or more. 

• 70% of users are female (who also make up to 80% of consumer decision making)

• 1 in 2 millennials use Pinterest every month

• 40% of dads & 80% of mums in the US use pinterest regularly.

• Over 30% of users on Pinterest have bought something directly from a Pinterest pin

• 90% use Pinterest to help research what to buy.

Why Pinterest

People come to Pinterest when they are looking to take action. The majority of time on pinterest is spent on active searches – looking for inspiration, products to buy, how-to guides etc.

Because of this, Pinterest drives 37% more traffic than facebook or Instagram, and ultimately traffic to our blog or website is what we can monetise and what brands care about.  People on pinterest are more likely than any other social platform to click through. 

Content on Pinterest lasts much longer than other platforms, unlike instagram where the majority of content in the feed is less than a week old, it’s not uncommon for pins to keep generating traffic for months if not years. 

How Pinterest Works 

Pinterest started as a virtual scrapbook of sorts. A way to save inspiration you discovered on the web to your a beautiful board you could access anywhere. You would find something you like and use a browser extension to ‘Pin to Pinterest’, add some notes for yourself and Pin it to a relevant board - saving recipes, design inspiration, outfit ideas or how-to guides.

As more and more people ‘pinned’ content to Pinterest, linking to content around the web, it became a huge resources in itself. Rather than browse the web yourself you could go to pinterest, using the highly optimised search functionality and find not just pins but whole boards of inspiration – all linking back to the original source.

And so Pinterest became one of the most in-demand resources for visual search and planning for consumers, and an invaluable tool for marketers.

Pinterest behaves more like a search engine than a social network.

You’re optimising curated content for search and discover more so than creating a single aesthetic feed. 

Step-by-step

1. Crete a Pinterest business account 
2. Create targeted pinterest boards
3. Create custom pins for your blog posts, products, etc. 
4. Pin your own content and other peoples to your board
5. Optimise your pins for search and discovery
6. Add a “Pin this” button or widget to your website

Tips for success

• You need to create engaging content that makes them want to click through - the more time you spend planning your content strategy, the more effective your time will be
• Research your goal keywords and search terms to see what content is currently ranking highly for those searches
• Aim to create 3 - 5 unique graphics + descriptions for each website page you want to link to
• Aim to pin 7 - 30 pins per day
• You can schedule pins manually or use a scheduling tool like later or tailwind
• Finally, be patient with Pinterest. It can take a little time for your pins to get traction so just stick with it.

Tailwind tutorial